Lone River Rolls Out First National Campaign

Six months after its acquisition by Diageo Beer Company, Texas-based Lone River Beverage Company has tapped into the marketing resources of its parent company with the launch of its first ever national campaign.

Blue Moon Releases Moon Haze Hazy Juicy Pale Ale

Moon Haze Hazy Juicy Pale Ale is rolling out this week as the second major innovation play in two years from the Molson Coors-owned craft brewery, following last year’s introduction of Light Sky Citrus Wheat.

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Goldman Sachs: Distributors Predict Hard Seltzer Shakeout in 2022

An overwhelming majority of distributors say a shakeout is coming to the hard seltzer segment and retailer shelves in 2022, according to the most recent Beverage Bytes survey from Goldman Sachs’ equity research team.

Brew Talks Live Explores How to Connect with Generation Z Consumers

Generation Z consumers are coming of age, and the next Brew Talks meet up will explore marketing strategies to speak to this new generation of drinkers. Brewbound’s Brew Talks meetup series will return with a live and in-person event from 1-4 p.m. MT on Thursday, September 9, at Herman’s Hideaway.

Hard Seltzer’s Summertime Softening Disappoints Analysts; Cowen Downgrades Boston Beer to ‘Underperform’

Hard seltzer’s late summer slowdown has pushed several financial services firms to adjust their forecast for the sparkling segment’s performance. “We are incrementally more cautious on the beer and hard seltzer category based on feedback from our beer distributor contacts in our new proprietary ‘Beverage Bytes’ survey,” Goldman Sachs equity research analyst Bonnie Herzog wrote in a report published today.